Step into your role as Yard Sale CEO and start building your business plan for this money-making endeavor. Exercise your savvy strategizing skills with a few simple tips and take pleasure in watching your capital increase.
Garage Sale Facts & Figures
The following estimates are based on polled averages taken in the U.S.
- 165,000 – Garage sales held per week
- 690,000 – People making purchases per week
- 4,967,500 – Items purchased per week
- $4,222,375 – Total revenue per week
- $0.85 – Average price per item
- Saturday – Best day to hold a garage sale
- 7:00am – Best time to start a garage sale
6 Steps to Increase Your Yard Sale Revenue
1. Neighborhood Networking
Coordinate with neighbors to:
Have multiple sales at once
- The increased commotion wil attract more customers to your neighborhood
Use their yard for increased visibility
- Helpful if your house is tucked away in the back of a cul-de-sac
Donate stuff to your sale
- Offer to take unwanted junk off their hands for free
2. Impressive Inventory
Have some hot-item inventory to sell at a higher price point, but keep in mind that it’s a garage sale—don’t get too hot.
- Typical stuff: clothes, toys, appliances, glassware
- Hot items: furniture, electronics, collectables
- Too hot: diamond earrings, brand new laptops, cars
3. Strategic Marketing
Create a theme based on items that you have a lot of, and market to your target audience.
- Theme Example One: Timeless Antiques
- Old books
- Vintage jewelry
- Classic records
- Rustic furniture
- Dainty decorations
- Theme Example Two: Exercise Junky
- Exercise equipment
- Instructional workout videos
- Fitness apparel
- Workout accessories
- Nutrition books
Helpful Hint: You can sell items that are outside of the theme by displaying them in a miscellaneous section.
4. Powerful Advertising
The classic poster method of advertising yard sales is great to attract passersby. Consider reaching a wider audience by using social media, garage sale websites, and print media.
- Keep ‘em simple and legible
- Use quality paper that won’t blow away or wrinkle
- Make it one bright color
- Social Media:
- Garage Sale Websites:
- Newspaper ad
- Penny Saver ad
Helpful Hint: Be sure to include date, time, location, theme, and photos in your advertising.
5. Compelling Visual Merchandising
Creating a clean, presentable, and organized space will make customers want to stick around a little longer. Here are some tips for achieving a visually pleasing space:
Hang, fold, or place items so they can be easily viewed
- Do not throw items in boxes for customers to sift through
- Group items by type or according to themes so people can see everything they are interested in at once
- Leave space between sections or tables to allow people to walk, stop, and browse
Helpful Hint: Provide bags or boxes for customers to use as makeshift shopping carts, giving them something to fill up.
6. Effective Price Planning
One Method: Don’t Price Anything
- Negotiate prices but make the customer choose the starting point.
- People are often willing to pay more for something than you would think to price it as.
- If you have friends or family members helping you sell then create a sheet with the minimum price that you would take for each item.
- This way you avoid having your sweet little niece sell your precious items for $.05 each.
Another Method: Price Items
- Identify an item’s worth; often 10-25% of its initial cost
- Sell items in a bundle at a lower cost than they would be per piece.
- Have a $1.00, $3.00, or $5.00 table with plenty of smaller items.
- As the sale is coming to an end and you are running out of inventory, make everything ½ off!
Additional Tips to Ensure This Garage Sale Is Worth Your While
- Don’t let people in your home, and lock the doors
- Keep all the money on you in a pouch or apron
- Have plenty of small change to complete the initial transactions
- Be leery of $100 bills
- Check with residential rules and obtain appropriate permits if required
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