A Self Storage Operator’s Guide to Pinterest

Jon Fesmire | Jan 08, 2018 @ 10:24 AM

Looking to expand your social media presence? It can be tough to select which networks to use. Facebook, Twitter and Instagram are big ones, and should be at the forefront of your social media marketing. If you’ve got those covered, the next site to start using is Pinterest.

Create a Business Account

Go to Pinterest, and create an account for your facility, if you don’t already have one. Then, convert it to a business account. This step is easy and will take you about 12 seconds.

Click on the ellipsis (...) icon in the upper right corner of your Pinterest page. From the drop-down menu, select “Switch to Business.” A new lightbox will pop up requesting three pieces of information: your business name, your business type, and your website address. Fill these in, click the button to accept them, and your account is converted, just like that.

Your Settings

Now, open the “Settings” menu, and go down the page, filling in your information. We suggest using your company logo as your image.

You have 160 characters for your “about you” section, about as much as an old-style tweet. Use this to describe your business, perhaps including your company motto or mission statement.

This next part is a little more complicated, and you may need to have whoever manages your website handle it, if that isn’t you. The settings page will give you the option to confirm your website. This involves pasting a bit of code Pinterest will provide to the header section of your homepage. Doing this will allow you to see when people pin pages from your site, but we’ll get to that in a moment.

Boards & Pins

Think of Pinterest as your Internet corkboard wall. On that wall, you create boards for different topics, then pin related items to those boards. Easy, right?

So, click on your picture on the upper right and select “Profile.” On your profile page, create a board related to your business. Perhaps “Our Facility.” On it, you can post pictures of the greenery outside your office, the store inside, smiling employees, and the clean grounds.

Next, create a pin. Select an image you want to pin, and add a link to your website. Click “Continue.” That will take you to a “Choose Board” dialog. Click on your newly created board, then click on “See it now.” That will show your pin on a full page. There, you can add a note describing the photograph and link.

Now that you have the basics, you can create as many boards and pins as you like. Link to your website, including the homepage and various other important pages, as often as you can.

Demographics

Pinterest users are primarily women and millennials. For example, 68% of adult women in the millennial and gen-X generations use Pinterest, and 40% of new users are male.

How Pinterest Differs

Facebook is great for connecting with the general public, and particularly with your community. Twitter allows you to quickly share information and to spread interesting news.

Pinterest is where many people go for ideas. Because of that, it’s excellent for companies who keep a blog. Yours may talk about your community activities. Another business, wondering what they can do to become more involved locally might find your pins. They might even become a business partner, or rent units from you. Perhaps you have posts about how to correctly store various items, or how to better organize at home. Create a board for those, and pin them.

Purchasing Decisions

Pinterest is also a great place to share products, which can include those you sell in your onsite store, as well as your units themselves. Many users find products they like on Pinterest, either while specifically looking for things to buy, or simply by running across something they find amazing.

What’s Next?

Here are a few steps you can take to make Pinterest more effective and easier to use.

  • Install the Pinterest browser button. You don’t have to visit Pinterest every time you want to pin a webpage. Simply install the correct button for your browser. The Pinterest “P” will appear on your browser’s toolbar.

  • Pin daily. Create at least one pin per day. Peak browsing times for social media are 10:00 am and 3:00 pm local time, and since you’re hoping for local visitors, share something new during those times.

    Automate your pins. You can schedule tweets, Facebook and Instagram posts, and Pinterest pins with Buffer. This site will allow you to schedule weeks worth of content in one sitting, for a meager monthly subscription fee.

  • Use eye-catching images. Whether posting photographs or artistic renderings, make sure they are attractive, even if you have to hire a professional photographer or graphic designer. This will improve the look of your website and your social media presence on Pinterest and elsewhere.

  • Be social! While Pinterest is like a wall of cork boards, it’s also a social networking site. So, engage with others. Follow boards that are in some way related to self storage, which can be anything from antiques and collectibles to security systems. Find boards in your local are to follow as well. Like and re-pin interesting pins related to your business or to your community. Comment on pins you like.

  • Watch your analytics. One cool advantage of having a free Pinterest business account is the ability to use analytics. This will inform you on how many views your pins get, and much more. When you see what’s performing best, you can improve your overall strategy. Remember when we suggested you confirm your website? Doing so will allow you to see which of your pages other people have pinned.

  • Use ads. You can increase your facility’s exposure by creating Pinterest ads. Pinterest has various types of campaigns to drive traffic to your site, increase brand awareness, engage your audience, and more.

You can easily get lost down the Pinterest rabbit hole. However, you’re bound to get some good ideas for how to improve your Pinterest advertising as you browse. Have fun adding Pinterest to your marketing plan!